Recently, the "High-end Interview" column of Huicong Chemical Network visited Guangdong Yifu Intelligent Equipment Co., Ltd. and conducted an in-depth interview with the company's general manager, Ms. Yang Xiaoyan. This exclusive interview focused on the five key words of "product, change, industry, collaboration, and sustainability". The two parties had in-depth exchanges on core topics such as how Yifu Intelligent has transformed from a traditional equipment manufacturer into a one-stop grinding system EPC comprehensive service provider, and how domestic high-end grinding equipment can break through technical barriers and go global. During the nearly one-hour conversation, Yang Xiaoyan shared her thoughts and strategic thinking on Yifu’s more than 20 years of deep cultivation and decentralization in a candid and pragmatic style.

1. Set up an authoritative platform to see China’s equipment power

As a widely influential industry media and supply-demand docking platform in the vertical field of chemical industry, Huicong Chemical Network has long focused on core topics such as new chemical materials, intelligent equipment, and industrial chain collaboration, and serves the majority of chemical companies with professional interviews, industry research, and resource links. This "High-end Interview" column visits equipment companies, which is not only a focus on the hidden champions of the segmented tracks, but also a vivid practice of the platform's help in branding and international communication of China's chemical equipment. With the help of Huicong.com’s industry voice, Yifu Intelligent’s high-end grinding story has been seen by more upstream and downstream customers.

2. After more than 20 years of intensive cultivation, Yifu Intelligent’s “nano grinding confidence”

Guangdong Yifu Intelligent Equipment Co., Ltd. has been deeply involved in dispersive grinding equipment for more than 20 years, focusing on industry-first products such as vertical energy-saving sand mills, direct-drive sand mills, and online fineness detection systems. Many technologies have been recognized as the first set of equipment. The company has upgraded from a stand-alone equipment manufacturer to a one-stop grinding system EPC comprehensive service provider. Its products cover high, middle and low-end, multi-material, and multi-structure sand mills, which are widely used in new energy materials, fine chemicals, coatings and inks, electronic ceramics, 5G semiconductors, food, medicine, cosmetics and other fields. Its business has covered more than 30 countries around the world, with branches in South Korea and India, and offices in many countries. It uses "professional + localized services" to deliver domestic high-end grinding equipment to the markets of Japan, South Korea, Southeast Asia, Europe, the United States, the Middle East, and Africa.

3. Huicong Chemical Network × Yifu Intelligence

Under the wave of domestic substitution, the mass production of high-end materials around 2014 put forward new demands for nano-dispersion technology. Yifu obtained resources and senior support to enter the high-end track; when the industry was still mainly about selling single machines, Yifu already understood the process and products and could be a general contractor, which just complemented the "turnkey" pain points of leading companies. Huicong Chemical Network selected Yifu because it has both hard technological breakthroughs and global sample value. With the help of Huicong, Yifu can accurately reach the entire chemical industry chain with the label of "domestic substitute for high-end grinding". An exclusive interview is a two-way opportunity for the media to see the company and for the company to feed back the industry.

4. Exclusive interview - Yang Xiaoyan talks about high-end grinding, EPC and going overseas

The following is the essence of this interview.

1) Entering the high-end grinding track: Around 2014, the trend of domestic substitution emerged. The research and development and mass production of high-end materials created the demand for new processes. Yifu received support to launch R&D industrialization and anchored the "nano problem".

2) High-end grinding core and positioning: Customers are most concerned about fineness, and "nano" is the core indicator. Yifu is committed to solving the problems of nano-dispersion and grinding of different material systems, targeting leading companies in various industries, and creating value with high-end products + professional services.

3) The most difficult barrier to domestic substitution: the difficulty lies in sustained investment in talent and research and development. Yifu is deeply involved in vertical sand mills, solving the problem of no screen and no material clogging. The materials are finer and the process is simpler. It can truly reduce costs and increase efficiency. The equipment is exported to many countries.

4) Single machine → EPC system service: To sell equipment in a single machine, EPC must understand the customer's products and processes. Output customized solutions + on-the-ground delivery, generally only leading companies in the industry need a complete system.

5) EPC implementation challenges: In the early stage, there were detours due to limitations of experience, talent, and knowledge of supporting suppliers; in the later stage, a professional system was developed in production line design, PID capital raising, and coordinated construction to ensure project results.

6) Multi-field adaptation: full range of dispersing grinding equipment + more than ten years of project library, new energy, coatings, electronic materials and other different systems have corresponding product matching and design capabilities.

7) Judgment of the competitive landscape: wide application, high quality made in China around the world; fierce competition in the middle and low-end, high-end sand mill Yifu has the leading technology, and is optimistic about the industry and internationalization in the long term.

8) What overseas customers pay attention to: professionalism > whether we continue to deepen our efforts > localized services > price. Yifu competes with overseas local brands with "professional deep cultivation + localization + high cost performance".

9) Overseas path: Developed countries with strong engineering capabilities → mainly high-end single machines; developing/weak engineering countries → single machines + systems in parallel, accurately matched according to country and industry.

10) In the next 3-5 years: continue to develop all-category adapted products and become a national-level brand comprehensive service provider; overseas cover major regions on all continents, making China’s new energy equipment shine globally.

From equipment manufacturer to global comprehensive service provider, Yifu's next stop

This exclusive interview with Huicong Chemical Network not only presents Yifu Intelligent's "stable, professional and far-sighted" business outlook, but also reflects the epitome of Chinese equipment companies' transformation from chasing others to becoming some of the leaders. Yifu Intelligent uses nano-grinding as a spear, EPC as a shield, and localized services as a bridge to make "domestic substitution" a "global choice." In the future, Yifu will continue to bring its brand and products to places where they are needed around the world - not to be an impetuous traffic player, but to be a grinding system partner trusted by top customers.